What bringing customers back is worth
A rewards card only pays off if it changes behavior. Here’s the math — using your numbers.
Your numbers
$8
150
2
How often a regular comes in today
3
A program that texts & pushes them back — keep this conservative
8
30%
A “free” item only costs you this much — not the menu price
Per year
No program
Visits
—
Reward cost
$0
Net vs today
$0
Basic punch card
(no reminders)
(no reminders)
Visits
—
Reward cost
—
Net vs today
—
Program that communicates
Visits
—
Reward cost
—
Net vs today
—
A program that actually brings them back nets you
—
more per year
—
—
And 3 things a punch card can’t do
The reward is just the hook. It also builds you:
⭐
Google reviewsHigher local ranking & trust → new customers find you
📱
Social followersAn owned audience you can market to for free
📋
A customer list you ownNames & numbers you keep — not locked in a POS
Estimates from your inputs. Reward costed at your food cost, not menu price. More visits means more rewards earned — that’s included. Adjust any number.